Go-to-Market in SMB
McKinsey on High Tech Podcasts
Globally almost 60% of total spending on IT comes from the small and medium business (SMB) segments. Going forward, these segments are expected to grow, in some cases, almost three times as fast as
the enterprise segment, offering a large potential profit pool for providers. McKinsey has developed extensive proprietary research aimed at helping companies optimize their go-to-maket strategies
for t...
read more
Globally almost 60% of total spending on IT comes from the small and medium business (SMB) segments. Going forward, these segments are expected to grow, in some cases, almost three times as fast as
the enterprise segment, offering a large potential profit pool for providers. McKinsey has developed extensive proprietary research aimed at helping companies optimize their go-to-maket strategies
for the small and medium business space. This podcast features an interview with Darren Pleasance, the leader of McKinsey's High Tech Marketing & Sales Practice, who discusses the research and
its findings.
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Latest Episodes for this Channel
Wed December 31 1969
Globally almost 60% of total spending on IT comes from the small and medium business (SMB) segments. Going forward, these segments are expected to gro...
read more
Globally almost 60% of total spending on IT comes from the small and medium business (SMB) segments. Going forward, these segments are expected to grow, in some cases, almost three times as fast as
the enterprise segment, offering a large potential profit pool for providers. McKinsey has developed extensive proprietary research aimed at helping companies optimize their go-to-maket strategies
for t...
read more
Globally almost 60% of total spending on IT comes from the small and medium business (SMB) segments. Going forward, these segments are expected to grow, in some cases, almost three times as fast as
the enterprise segment, offering a large potential profit pool for providers. McKinsey has developed extensive proprietary research aimed at helping companies optimize their go-to-maket strategies
for the small and medium business space. This podcast features an interview with Darren Pleasance, the leader of McKinsey's High Tech Marketing & Sales Practice, who discusses the research and
its findings.
read less
Wed December 31 1969
Software as a Service (SaaS) is an important trend in the Information Technology (IT) space. It is an emerging delivery model, where software applicat...
read more
Software as a Service (SaaS) is an important trend in the Information Technology (IT) space. It is an emerging delivery model, where software applications are delivered over the internet and paid for
on a metered or per user basis. While still a small percentage of software industry revenues, SaaS has the potential to transform areas of the corporate IT world and significantly impact the software
...
read more
Software as a Service (SaaS) is an important trend in the Information Technology (IT) space. It is an emerging delivery model, where software applications are delivered over the internet and paid for
on a metered or per user basis. While still a small percentage of software industry revenues, SaaS has the potential to transform areas of the corporate IT world and significantly impact the software
industry as a whole. This podcast features an interview with Dilip Wagle, the leader of McKinsey's Software as a Service knowledge initiative.
read less
Wed December 31 1969
McKinsey has been involved in extensive research into the changing scope of labor interactions and the subsequent implications for companies. "Interac...
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McKinsey has been involved in extensive research into the changing scope of labor interactions and the subsequent implications for companies. "Interactions" are defined as search, coordination, and
monitoring in the exchange of goods, services and information. Although interactions growth in itself is not value-creating, companies and industries that effectively leverage interactions will
likely b...
read more
McKinsey has been involved in extensive research into the changing scope of labor interactions and the subsequent implications for companies. "Interactions" are defined as search, coordination, and
monitoring in the exchange of goods, services and information. Although interactions growth in itself is not value-creating, companies and industries that effectively leverage interactions will
likely be able to create lasting competitive advantage. This podcast features an interview with Brad Johnson, a leader of McKinsey's Interaction Thought Leadership effort.
read less
Wed December 31 1969
Much of the tremendous growth in High Tech over the last three decades has been driven by the increasing power of semiconductors. However, McKinsey re...
read more
Much of the tremendous growth in High Tech over the last three decades has been driven by the increasing power of semiconductors. However, McKinsey research demonstrates that the semiconductor
industry is actually a tough place to be; over the last ten years, the Semiconductor industry has actually been a net destroyer of economic value. This podcast features an interview with Stefan Heck,
the lea...
read more
Much of the tremendous growth in High Tech over the last three decades has been driven by the increasing power of semiconductors. However, McKinsey research demonstrates that the semiconductor
industry is actually a tough place to be; over the last ten years, the Semiconductor industry has actually been a net destroyer of economic value. This podcast features an interview with Stefan Heck,
the leader of McKinsey's Semiconductor Practice, who discusses McKinsey's research and its implications.
read less
Wed December 31 1969
McKinsey has been involved in extensive research on the rapidly evolving world of mobile media, looking at the future of digital content services and ...
read more
McKinsey has been involved in extensive research on the rapidly evolving world of mobile media, looking at the future of digital content services and what is happening at the intersection of telecom,
media and high tech. One of the most exciting segments is mobile video which, although perhaps viewed as a marginal or niche market, has the opportunity to become mass market if players across the
val...
read more
McKinsey has been involved in extensive research on the rapidly evolving world of mobile media, looking at the future of digital content services and what is happening at the intersection of telecom,
media and high tech. One of the most exciting segments is mobile video which, although perhaps viewed as a marginal or niche market, has the opportunity to become mass market if players across the
value chain place the right bets. The future of mobile video is discussed in this podcast with Daniel Pacthod and Steve Rudolph, leaders in the Digital Content and Services Initiative. The podcast is
hosted by David Cheifetz, Manager of the McKinsey's North American High Tech Practice.
read less
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